President of Mexico 2000 - 2006
When elected to the presidency of Mexico in 2000, Vicente Fox broke the stranglehold that the ruling Institutional Revolutionary Party had held on the State for seven decades. A charismatic reformer, Fox played a vital role in Mexico’s democratization and strengthened the country’s economy. Vicente Fox studied at the Ibero-American University and soon after joined the Coca-Cola Company as a truck driver in 1964. Fox was promoted quickly and soon became the youngest executive to ever be appointed president of Coca-Cola for Mexico and Latin America. Under Fox, Coca-Cola surpassed Pepsi as Mexico’s top-selling soft drink.
Ottawa Congress Centre
8:30AM to 5:30PM
